CRM Lead, Global | For the one who has long been prepared for the right opportunity | Lead a global start-up | Salary up to SGD 12k per month

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  • Are you a champion of glocal communication strategies, turning EDMs into something completely personal, relatable and simply impossible to be unacted upon?
  • Do you understand what works in various regions and countries across the world, have deep understanding of building a conversion funnel?
  • Do you have a global mindset and have the ability to see the bigger picture of where a business is headed?
  • Have you ever told yourself you are ready to take on a Global lead? You are confident, patient and ready for when the right opportunity presents itself?

Then this could be the big opportunity you have long been prepared to take! 

Company: Everyone’s travel companion, providing customers with breathtaking deals

Massive Global growth in less than 5 years. They have a worldwide everyday mission of making it simple for travelers to enjoy everything a travel destination has to offer. They hand pick experiences, provide the best prices and enable seamless and safe transactions online.

The Role; Global CRM Lead 

 
 

  • Be the at the forefront of forming first hand strategies across EDM and CRM
  • You must have be able to take ownership and drive for a company-wide, global strategy and practices for EDM in immediate term (mandatory)
  • You will develop a strategy, set the right standards and best practices for EDM, in form of playbook, training sessions, and informal discussions – lifecycle, triggered, multi-platform (email, SMS, etc.)
  • You will run a company-wide, global EDM programs as base; individual regions may run localized programs in addition, you will be provided with massive support from the company’s existing localization teams/specialists worldwide.
  • You will identify company-wide opportunities in EDM (list generation, segment targeting, creative/content/cadence) optimization, through testing, aligning with other relevant teams, e.g. Design/Product, and detailing our needs for additional tools/support (3rd party or in-house)
  • You will develop the best set of KPIs and dashboard to measure program performance and derive actionable insights to fine tune strategies and planning
  • Work closely with local marketing teams to ensure best practices are implemented, execution is aligned, and ROI is optimized, providing guidance, training whenever necessary
  • As a Subject-Matter-Expert, represent company in interactions with relevant vendors; stay ahead of changes and trends in the world of EDM
  • Own company-wide, global strategy and practices for CRM in long term (experience is a plus)
  • Bring CRM program to world-class level (segmentations, CLTV, retention, etc.)
  • Work closely with analytics team to draw actionable insights
  • Launch EDM programs for new geographic markets, then transition to local team
  • Build out programs rapidly whenever company enters new markets, and localize/optimize to best level possible without necessarily having local market/language knowledge
  • Prepare program for transitioning to local team, including giving training
  • Growth & ROI of our EDM program globally (and CRM program in the long term)
  • Success in defining best practices to scale our EDM efforts, deploying them rapidly to launch new markets
  • Capacity to collaborate with marketing teams across geographic markets on spreading knowledge and ensuring execution of best practices
  • working experience in EDM marketing (email, responsive design, SMS, testing, etc.)
  • Able to write in English and Chinese is a must
  • Understand pros and cons of various ESPs and/or CRM solutions
  • Working knowledge of HTML, CSS, and preferably SQL
  • Strong troubleshooting, analytical, and problem-solving skill
  • Experience in developing CRM programs, particularly working on data analytics – major plus
  • Strong communications, skills in stakeholder management, and test and learn mindset
  • Comfortable working as individual contributor (think big picture or roll up sleeves to execute as situation calls for), eventually leading team (coaching)
  • Bachelor’s degree in marketing
  • A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required
  • Globally-minded and comfortable working with people from different cultural background and in different time zones

 

Job Requirements: 

 

  • Absolute significant in-depth of working experience in EDM marketing (email, responsive design, SMS, testing, etc.)
  • Able to write in English and Chinese is a must
  • Understand pros and cons of various ESPs and/or CRM solutions
  • Working knowledge of HTML, CSS, and preferably SQL
  • Strong troubleshooting, analytical, and problem-solving skill
  • Experience in developing CRM programs, particularly working on data analytics – major plus
  • Strong communications, skills in stakeholder management, and test and learn mindset
  • Comfortable working as individual contributor (think big picture or roll up sleeves to execute as situation calls for), eventually leading team (coaching)
  • Bachelor’s degree in marketing
  • A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required
  • Globally-minded and comfortable working with people from different cultural background and in different time zones

 

What they offer: 

  • Competitive salary based on experience
  • Annual bonus of up to 4 months salary
  • Work in a regional hub, collaborate globally
  • Be in a working environment that sets employees up for success
  • You are hired to make an impact that helps the users, you will fully be entrusted
Questions about this job?

Rey Gigataras

Team Leader & Recruitment Consultant Senior Digital

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