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CRM Lead, Global | For the one who has long been prepared for the right opportunity | Lead a global start-up | Salary up to SGD 12k per month
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Available jobs- Are you a champion of glocal communication strategies, turning EDMs into something completely personal, relatable and simply impossible to be unacted upon?
- Do you understand what works in various regions and countries across the world, have deep understanding of building a conversion funnel?
- Do you have a global mindset and have the ability to see the bigger picture of where a business is headed?
- Have you ever told yourself you are ready to take on a Global lead? You are confident, patient and ready for when the right opportunity presents itself?
Then this could be the big opportunity you have long been prepared to take!
Company: Everyone’s travel companion, providing customers with breathtaking deals
Massive Global growth in less than 5 years. They have a worldwide everyday mission of making it simple for travelers to enjoy everything a travel destination has to offer. They hand pick experiences, provide the best prices and enable seamless and safe transactions online.
The Role; Global CRM Lead
- Be the at the forefront of forming first hand strategies across EDM and CRM
- You must have be able to take ownership and drive for a company-wide, global strategy and practices for EDM in immediate term (mandatory)
- You will develop a strategy, set the right standards and best practices for EDM, in form of playbook, training sessions, and informal discussions – lifecycle, triggered, multi-platform (email, SMS, etc.)
- You will run a company-wide, global EDM programs as base; individual regions may run localized programs in addition, you will be provided with massive support from the company’s existing localization teams/specialists worldwide.
- You will identify company-wide opportunities in EDM (list generation, segment targeting, creative/content/cadence) optimization, through testing, aligning with other relevant teams, e.g. Design/Product, and detailing our needs for additional tools/support (3rd party or in-house)
- You will develop the best set of KPIs and dashboard to measure program performance and derive actionable insights to fine tune strategies and planning
- Work closely with local marketing teams to ensure best practices are implemented, execution is aligned, and ROI is optimized, providing guidance, training whenever necessary
- As a Subject-Matter-Expert, represent company in interactions with relevant vendors; stay ahead of changes and trends in the world of EDM
- Own company-wide, global strategy and practices for CRM in long term (experience is a plus)
- Bring CRM program to world-class level (segmentations, CLTV, retention, etc.)
- Work closely with analytics team to draw actionable insights
- Launch EDM programs for new geographic markets, then transition to local team
- Build out programs rapidly whenever company enters new markets, and localize/optimize to best level possible without necessarily having local market/language knowledge
- Prepare program for transitioning to local team, including giving training
- Growth & ROI of our EDM program globally (and CRM program in the long term)
- Success in defining best practices to scale our EDM efforts, deploying them rapidly to launch new markets
- Capacity to collaborate with marketing teams across geographic markets on spreading knowledge and ensuring execution of best practices
- working experience in EDM marketing (email, responsive design, SMS, testing, etc.)
- Able to write in English and Chinese is a must
- Understand pros and cons of various ESPs and/or CRM solutions
- Working knowledge of HTML, CSS, and preferably SQL
- Strong troubleshooting, analytical, and problem-solving skill
- Experience in developing CRM programs, particularly working on data analytics – major plus
- Strong communications, skills in stakeholder management, and test and learn mindset
- Comfortable working as individual contributor (think big picture or roll up sleeves to execute as situation calls for), eventually leading team (coaching)
- Bachelor’s degree in marketing
- A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required
- Globally-minded and comfortable working with people from different cultural background and in different time zones
Job Requirements:
- Absolute significant in-depth of working experience in EDM marketing (email, responsive design, SMS, testing, etc.)
- Able to write in English and Chinese is a must
- Understand pros and cons of various ESPs and/or CRM solutions
- Working knowledge of HTML, CSS, and preferably SQL
- Strong troubleshooting, analytical, and problem-solving skill
- Experience in developing CRM programs, particularly working on data analytics – major plus
- Strong communications, skills in stakeholder management, and test and learn mindset
- Comfortable working as individual contributor (think big picture or roll up sleeves to execute as situation calls for), eventually leading team (coaching)
- Bachelor’s degree in marketing
- A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required
- Globally-minded and comfortable working with people from different cultural background and in different time zones
What they offer:
- Competitive salary based on experience
- Annual bonus of up to 4 months salary
- Work in a regional hub, collaborate globally
- Be in a working environment that sets employees up for success
- You are hired to make an impact that helps the users, you will fully be entrusted
Questions about this job?
Jamaica Oliva
Senior Recruitment Manager Sales & Marketing
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