Data Analyst with an Agency to handle a huge Global Consumer Tech Brand | Master of Data Analytics | Singapore-based | Salary up to SGD 6,000 per month

• Are you ready to go big across Southeast Asia and the Pacific region?
• Are you nitty-gritty about data analytics, all marketing efforts must be supported by data?
• Do you deeply believe that data is the key factor that should drive execution, engagement and conversion?
• In order to drive sales and personalized communication, everything must first come from data analytics?

Then this might be the right role for you!
 

Company: Bringing ideas to life. Limitless.

This advertising agency is a publicly listed company and has been around for over 4 decades with business partners, and we say business partners because that’s how they manage to forge great relationships with their clients, for long years too by looking after others like they do for their own. Delivering successful marketing campaigns either or/and combining online offline, ATL and BTL channels.
 
With Singapore office being their hub for their Southeast Asia and Pacific Region, the company currently has a team of over 50 making sure that the brands they manage are able to grow in revenue through their marketing and communication efforts.

Getting people to move, seamlessly. 

If it does not lead to action, impactful engagement, then it is simply ineffective. This agency has the right approach to delivering communications and marketing solutions by creating multi-variate strategies, creative solutions, integrated marketing and communications, providing the right digital experience that best represents the brand and what it is about.
 
They are a silent name behind big players. They combine a professional approach to getting things done. Do what you do best, create strategies and be a part of a collaborative team who instils discipline to see through goals. This family is decisive, a go-getter and resembles a spirit of success and great relationships in everything they do. All these things are not easy but they provide strong leadership to put together a venue and environment for dreams to come to life, and you have got to work for it.
 
They are only as serious as you are. Does it sound like a place for you? It’s not for everyone. Otherwise, everybody is on top. But you will be an even better professional and you will take pride of your work, and your colleagues and partners. That’s the type of family they have, they support each other to keep growing.

The Role;  Data Analyst for a massive Global Consumer Tech Brand SEAPAC region: 

• Creation of Consumer Data-driven Marketing monthly report
• KPI framing including sub KPI(Execution/Engagement/Conversion) in addition to main KPI (Sales contribution)
• CRM campaign in-depth analysis (Campaign level personalization & creative analysis)
• Report aggregation based on the different report from (CRM/Dotcom/Media)
• Data partnership project audience insight analytics (Playbook / Campaign scenario)
• Market research level of business land scape (Partner’s audience data size)
• Audience data collaboration insight based on each partner’s data points
• Brand’s target audience identification based on different data source (CRM/Dotcom/Media)
• Campaign scenario framing based on audience segmentation

As a Data Analytst, your role might potentially cover:

• CDM Dashboard
• Automated process of CDM report (Report process automation by using Datorama)
• In-depth campaign insight report for marketer’s decision making (Report framing for campaign insight)
• Data partnership campaign performance report
• KPI framing for performance tracking
• In-depth campaign analysis for Data partnership campaign) 

Job Requirements:

• Data processing – identify the right number along the different data source by using the right tool
• CRM data analytics
• Aggregated level of report analytics by using CRM reporting tool (SAP Hybris)
• Audience profiling & segmentation based on the CRM data variables
• In-depth analytics based on SQL query on raw data access (more advanced level than Dotcom data analytics dashboard reporting)
• Media data analytics
• Media campaign performance analysis based on performance(CTR/Conversion) & ROI(CPC/CPM/CPA) points by using media analytics tools like Adwords / Facebook Ads / Doubleclick
• Audience insight based on Media planning tools like Google keyword/Display planner & Facebook audience insight
• Media data analytics
• Media campaign performance analysis based on performance(CTR/Conversion) & ROI(CPC/CPM/CPA) points by using media analytics tools like Adwords / Facebook Ads / Doubleclick
• Audience insight based on Media planning tools like Google keyword/Display planner & Facebook audience insight

Qualifications: 

Essential

• 6year of data analytics experience
• 2year of Adobe analytics or Google analytics
• 2year of SQL based analytics experience
• 2year of Dashboard tools running like Dataroma, clicksense, etc.
• 2year of Basic coding skills to automate the data processing like Python 

Good to have

• Media data analytics like Adwords, Facebook Ads, DoubleClick
• Competitor analytics like Similarweb, Alexarank, Appannie
• FB/GG audience insight tools (Google keyword planner, Display planner, FB audience insight)
• CRM data analytics like SalesForce, SAP Hybris

What they offer: 

• Salary up to SGD 6,000 per month
• Mobile reimbursements of up to SGD 150 depending on job grade
• Insurance an Group Hospitalization and Surgical Insurance
• Increase in variation to be discussed during the hiring process
• Biggest perk is to see your data and strategies come to life, experience growth internally and of your partners