Head of Social | Paid Social | Strategy | eSports | eCommerce | NFT | up to SGD 10,000 monthly | Singapore

Your new job: Head of Social | Paid Social | Strategy | eSports | eCommerce | NFT

  • Fancy joining the fastest-growing eSports company in the East?
  • Love strategising meaningful social media campaigns?
  • Want to represent the strongest eSports teams?

Then this opportunity is calling you!

Your new employer: Fastest- Growing eSports Company in the East

This company owns and builds some of the world’s most engaged, influential, and high-performing communities across the gaming universe. They connect teams, fans, platforms, and brands in one owned & operated hyperlocal ecosystem, and unlock the potential of eSports, right in the heart of the world’s fastest-growing gaming region.

They bring a unique approach; fusing data, technology, performance management, and monetization to create the absolute maximum competitive advantage. Their current teams play harder, creators monetize better, brands grow faster, and communities become stronger.

Your new job: Head of Social | Paid Social | Strategy | eSports | eCommerce | NFT

This is a new role, due to the company’s current expansion & partnerships.

You will be supporting the growth of the teams' social media presence and also help in the multiple pillars of the Business: (1) Gaming Talent, (2) B2C eCommerce for the team/talent merchandise, & (3) Blockchain/NFT games.

Your day-to-day responsibilities will revolve around:

  • Developing social content strategies by understanding each of the team's brand message, voice, objectives, & target audiences
  • Executing and planning the best practices in Social Media and for digital content across our portfolio of eSports teams
  • Monitoring and auditing social media strategies for current teams
  • Analysing the results obtained from the different monitoring tools for continuous optimization of the teams’ social community strategies
  • Optimising social strategy activations with leading gaming influencers in the network
  • Hands-on project management, ad hoc social media consultation, building strategic recommendations, monitoring & optimizations of strategies
  • Working closely with the eSports team Brand Managers to execute strategies for B2C and B2B as needed
  • Supporting the Content and Community Management teams with their strategic objectives
  • Collaborating with Esports community and Creative areas team
  • Supporting the Sales and Client Solutions teams on client activations, new business opportunities, and recommendations for new & existing clients

What we would like you to bring:

As the new Head of Social | Paid Social | Strategy | eSports | eCommerce | NFT we need from you:

  • At least 5 years of experience in digital environments; Digital planner or Social Media strategist
  • In-depth knowledge of the Social Media environment, formats, and trends
  • Digital paid media experience
  • Experience in planning and managing social media activations across the Asia Pacific region
  • Understanding of digital audiences and their behaviors
  • Ability to develop digital ecosystems and find opportunities in emerging and new platforms
  • Ability to develop consumer journeys and have the skills to clearly articulate findings and opportunities in excellent storytelling
  • Qualitative and quantitative data analysis skills
  • Ability to measure success and know which metrics are the most valuable according to objectives, digital channels, and formats
  • Experience using tools like Sysomos, Statista, Global Web Index, Facebook Insights, or SocialBakers
  • A plus: social commerce experience

What would set you apart?

  • Solid strategizing experience in social media
  • Knowledge on how to market into the youth culture
  • Team management experience
  • Understanding of how the esports landscape works
  • Regional experience, knows how to market to APAC

What they offer:

  • Competitive salary
  • Privilege to represent the strongest eSports teams
  • Opportunity to be part of a fantastic & collaborative environment
  • Regional exposure

Want to join the gaming world?

Then apply now by using the apply button or sending your resume to m.gabit@finestpeople.com.

Questions about this job?

Mitzi Gabit

Recruitment Consultant Programmatic Display & Social Advertising

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