Would you like to…
- Be responsible for building a completely new growth channel, with direct influence on the strategy of a fast-growing, sustainable e-commerce organization?
- Go from zero to one hundred with a team of external partners that you can choose yourself?
- Experience plenty of freedom within an innovative company where initiative, entrepreneurship, and ownership are central?
Yes? Then this is for you!
Your new employer
In the world of innovation and entrepreneurship, the most inspiring companies often start from a simple problem. The same goes for this organization. What began as the search for a solution to an everyday frustration has grown into an international e-commerce success story.
What sets the products apart? A combination of natural ingredients, smart product development, and a strong focus on sustainability. The products are made from recycled and recyclable materials and contribute to a greener future.
What started with a single product has since grown into a successful range that reaches millions of consumers every year. The organization is now among the fastest-growing e-commerce companies in the Netherlands and has ambitious international growth plans.
With a compact team of around ten professionals, supported by specialized external partners, the organization is in a phase where entrepreneurship, speed, and ownership make the difference. That’s exactly why every employee is given a lot of responsibility and direct impact on results.
Responsibilities
Your new employer has built an impressive position on Amazon in recent years. In multiple countries, the products rank among the bestsellers in their category and have achieved strong market positions, including in the United Kingdom, Germany, and the United States.
At the same time, the organization sees further developing Direct-to-Consumer (D2C) as one of its most important strategic priorities for the coming years. Currently, the majority of revenue comes from the various marketplaces. While that channel continues to grow, the organization wants to build a strong owned sales channel that creates direct customer relationships, collects valuable customer data, and reduces dependence on marketplaces. That’s why you’re needed!
In this role, you will be responsible for setting up and scaling the full D2C strategy. You will own the Shopify environment and, together with specialized agencies and partners, manage all parts of the growth engine: content, SEO, GEO/AI search optimization, paid traffic, CRM, email marketing, retention, and conversion rate optimization.
Like any other build project, building the D2C channel at this organization will happen in different phases:
The first phase is entirely focused on creating a solid foundation. Think of setting up the right content strategy for SEO/GEO, generating high-quality traffic, collecting first-party data, setting up CRM processes, and developing a strong online brand experience.
In phase two, the focus shifts to increasing conversions, improving the customer journey, and scaling acquisition channels in a controlled way, such as Google Ads, Meta, and other performance channels. Your main goal: to grow revenue through this strategy from €0 to at least €100K in 2027!
Fortunately, you don’t need to be the specialist in every channel yourself. The organization is looking for someone who understands how the different disciplines come together, knows how to select the best partners, and can manage them effectively. You decide which agencies to work with, safeguard the quality of their work, and ensure that all activities contribute to the commercial objectives.
In addition, you will play an important role in further developing the brand strategy, building a customer database, leveraging new developments in AI search, and creating a sustainable growth engine alongside Amazon and retail.
You will work closely with the leadership team and will have a lot of freedom to shape the strategy. This is a role for someone who gets energy from building, sees opportunities where others see challenges, and is happy to take responsibility for results.
Demands
- Bachelor’s degree
- At least 3 years of experience in e-commerce, growth marketing, or D2C.
- Experience managing external agencies and partners.
- Experience with performance marketing, CRM, CRO, SEO, or e-commerce growth.
- Strong analytical skills and a data-driven mindset.
- Fluent in English, and ideally Dutch.
- An entrepreneurial mindset and the ambition to build something.
- You learn quickly, take initiative, and require little direction.
- You keep a clear overview, set the right priorities, and know how to get people on board.
Compensation
- Gross annual salary (based on a 40-hour work week) up to €85K, depending on your experience.
- Bonus scheme linked to company results.
- Participation in an SAR scheme, allowing you to benefit from the company’s increase in value.
- A lot of freedom, responsibility, and ownership.
- Pension plan.
- Hybrid working, with one fixed office day per week in Gouda.
- International incentives and team trips when company targets are achieved.
- An environment where ambitious people grow into greater responsibility much faster than in traditional organizations.
In short: a unique opportunity to lead one of the organization’s most important growth projects and make a direct impact on the company’s future!