Head of Creative Strategy – Build & scale creative excellence from the ground up
- Permanent
- Remote
- 130k
- 40 hours
As Founding Head of Creative Strategy, you will lead the journey from understanding the consumer and developing the right marketing angles to creating, producing, testing and continuously improving high-performing creatives. This is not a traditional Creative Director role where you simply set the direction and delegate execution. You are a hands-on creative operator who can personally develop exceptional concepts, hooks and scripts, while building the people, processes and systems to turn successful ideas into scalable campaigns. Your ultimate goal is to create a high-output creative organization that combines consumer psychology, premium storytelling and measurable performance. You will use consumer insights and performance data to continuously improve the quality and impact of the creative output. Your responsibilities include:Consumer research & strategy: Research audiences, competitors, consumer behaviour, emotional triggers and buying objections.
Marketing Insights & Analytics
Creative Design
Video Content Design
A/B Testing
Growth Marketing