• Do you want to build the creative growth engine of a new consumer technology start-up before its product even launches?
• Are you a person who combines exceptional creative thinking with a hands-on, performance-driven mindset?
• Can you personally develop outstanding concepts, hooks, scripts and creative strategies and manage creative production workflows, creators, editors, designers, and agencies at scale.
• Are you excited to bring a sophisticated AI-powered consumer-tech product to life through premium storytelling?
• Are you looking for a founding role where you have the freedom to shape the creative direction, processes and output from day one?

Does this sound like your kind of challenge? Read on!

Your new employer

You will join an ambitious early-stage consumer start-up developing a Personal Intelligence System that combines hardware, an app, AI and a recurring membership into one integrated consumer experience.

The goal is to launch the product in early 2027 and introduce an entirely new category within consumer technology. The challenge is not simply to market an existing product, but to help consumers understand why they need something they may never have considered before.

That requires more than conventional advertising. It requires a deep understanding of consumer psychology, exceptional storytelling and the ability to translate sophisticated technology into relatable, compelling and premium creative concepts.

The business is at a stage where the creative foundations still need to be built. You will have the opportunity to shape the entire creative approach. In this role, you need to be comfortable with uncertainty, move quickly and enjoy turning ideas into something tangible.

Responsibilities

As Founding Head of Creative Strategy, you will lead the journey from understanding the consumer and developing the right marketing angles to creating, producing, testing and continuously improving high-performing creatives.

This is not a traditional Creative Director role where you simply set the direction and delegate execution. You are a hands-on creative operator who can personally develop exceptional concepts, hooks and scripts, while building the people, processes and systems to turn successful ideas into scalable campaigns.

Your ultimate goal is to create a high-output creative organization that combines consumer psychology, premium storytelling and measurable performance. You will use consumer insights and performance data to continuously improve the quality and impact of the creative output.

Your responsibilities include:

• Consumer research & strategy: Research audiences, competitors, consumer behaviour, emotional triggers and buying objections. Translate these insights into compelling marketing angles across different customer segments and awareness stages.
• Creative concept development: Personally develop strong hooks, concepts, video scripts, storyboards and creative briefs for Meta, TikTok, YouTube and other acquisition channels.
• Brand & storytelling: Create direct-response advertising alongside premium organic content, educational storytelling and brand-building campaigns. Make complex technology understandable, relatable and desirable.
• Creative production: Build and manage the production process from briefing to final delivery, working with editors, designers, motion artists, filmmakers and UGC creators. And introduce AI-assisted processes to increase production speed and efficiency.
• Performance & testing: Work closely with media buyers to understand creative performance, conversion rates and CAC. Identify winning patterns, analyse results and rapidly develop new iterations.
• Scaling the creative engine: Turn successful concepts into scalable variations and campaigns, while maintaining high creative standards and consistent output.

You will have significant autonomy and ownership, with the responsibility to independently lead creative quality, output and operations, building a team that can operate without constant founder involvement.

Demands

We are looking for a hands-on creative operator and builder who combines consumer psychology, performance marketing and exceptional creative skills. You can independently turn research and insights into high-performing creative work, while building the processes and systems needed to continuously deliver and scale.

What you bring

• Several years of experience in performance creative or creative strategy, preferably within fast-growing D2C brands.
• A deep understanding of consumer psychology, buying behaviour, emotional triggers, persuasion and direct-response storytelling.
• Exceptional hands-on creative skills, with the ability to develop high-performing concepts, hooks, video scripts and visual directions.
• Strong understanding of creative testing, performance metrics, conversion and CAC, with the ability to translate data into actionable insights and new creative concepts.
• Experience building and scaling creative production systems, from initial concept to final delivery, including recruiting, briefing and managing editors, designers, filmmakers and UGC creators.
• The ability to combine premium brand storytelling with measurable commercial performance.
• Familiarity with AI tools and an interest in using them to accelerate research, ideation and creative production.
• Excellent English communication and storytelling skills.
• An entrepreneurial, resourceful and proactive mindset. You enjoy building from scratch and taking full ownership of the result.

Experience within consumer technology, AI, hardware and software ecosystems, subscription businesses, wellness or personal development is a significant advantage.

Compensation

• €130.000 gross per year, including 8% holiday allowance
• An exceptionally broad ownership scope over the entire creative strategy.
• The opportunity to join before launch and directly shape how a new consumer technology product enters the market.
• The opportunity to combine consumer psychology, creativity, technology and performance marketing.
• An international scale ambition from day one.
• The flexibility to work fully remote.