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Jobs in Digital Marketing

Looking for a new job in digital marketing?

Learn about working and applying within digital marketing, the different specialisms, skills, career opportunities and salaries.
This will help you choose a role that fits both your specialism and the direction in which you want to develop.

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Working in digital marketing

Digital marketing is a broad field. At one employer, you may be responsible for almost the entire online marketing mix as a digital marketer, while at another organisation you fully manage a single channel, such as SEA, SEO, CRM or paid social. You will find these differences at e-commerce companies, agencies, scale-ups, publishers, non-profits and international organisations.

Some roles are highly hands-on and revolve around setting up and optimising campaigns. In other positions, the focus is on strategy, budget allocation, data analysis or managing agencies and specialists. This breadth gives you the opportunity to start as a generalist and specialise later, or to progress from a single channel into performance, growth or a broader marketing role. As you gain experience, your work often shifts from executing campaigns to identifying the biggest growth opportunities, deciding which channels deserve more budget and demonstrating how marketing contributes to business objectives.

What digital marketing roles are there?

Job titles within digital marketing are not standardised. At one employer, a Digital Marketer may be responsible for Google Ads, Meta, email and content, while the same title elsewhere describes a primarily strategic or coordinating role. A Performance Marketer can likewise be a specialised paid-media position, but it may also be a broad role combining CRO, analytics, CRM and complete funnels.

That is why you should look beyond the job title. For every vacancy, compare:

  • how many years of experience and what level are required.
  • which channels, tools and activities are genuinely part of the role.
  • which KPIs, budgets and results you will be responsible for.
  • whether you will run campaigns yourself or mainly manage agencies and specialists.
  • how much decision-making authority you will have.
  • how the team is structured and who you will report to.
  • whether the role is mainly operational, strategic or a combination of both.

This prevents you from applying based on a familiar title when the day-to-day work does not match what you are looking for.

What can you earn in digital marketing?

What you earn in digital marketing cannot be captured accurately in a single average. Our own vacancy data shows that your salary is influenced not only by work experience, but also by your specialism and your responsibility for budgets, strategy, data or a team.

Starter or Junior

0 – 2 years of experience

Approximately € 31,000 to € 45,000 gross per year

At the start of your career, your salary depends greatly on the type of role and the guidance you receive. In our own vacancies, performance marketing traineeships start at approximately € 35,000 per year. Junior roles in digital marketing, marketplaces and related product positions range up to approximately € 42,000 to € 45,000 per year.

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Mid-level

3 – 6 years of experience

Approximately € 45,000 to € 65,000 gross per year

With several years of relevant experience, salaries often range from € 45,000 to € 65,000 per year. We see many roles within SEA, performance marketing, SEO, content and CRM in this range. The more independently you work and the clearer your specialism, the more likely you are to reach the upper end of this range.

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Senior

6+ years of experience

Approximately € 60,000 to € 80,000+ gross per year

Senior specialists and experienced digital marketers can progress to salaries of € 60,000 to € 80,000 or more. The highest salaries are mainly found in roles with responsibility for large media budgets, complex data and tracking structures, international growth or the complete strategy for a channel.

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Lead or Executive

6+ years of experience

Approximately € 75,000 to € 90,000+ gross per year

In Lead, Head of and management roles, strategy, team development and commercial responsibility become increasingly important. Salaries of € 75,000 to € 90,000 or more are not uncommon at this level. Our own data includes senior Head of Marketing positions with salaries of up to € 115,000 plus a bonus.

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Which factors have the greatest impact on your salary?

In addition to your level of experience, several factors determine what you can earn within digital marketing. Your specialism, responsibilities and the impact you have on the organisation make a particularly significant difference.

  • Your area of specialisation and how scarce that expertise is.
  • The size of the budgets for which you are responsible.
  • The complexity of the market, funnel and technology used.
  • The number of countries, brands or business units within your scope.
  • The balance between execution, strategy and people management.
  • Responsibility for revenue, returns or other commercial KPIs.
  • Experience with specialist tools, data and automation.
  • The number of contracted hours and the composition of the total benefits package.
  • The figures above are indicative ranges from vacancies in our own database, not market-wide averages or salary guarantees. When comparing offers, also consider
  • working hours, holiday allowance, a possible thirteenth-month payment, bonus schemes, pension and other employment benefits.

 

The salaries by specialism are shown below, based on our vacancy data from 2012 to 2026. More recent years generally show higher salaries.

Unlike digital sales jobs, salary outliers are uncommon within digital marketing.
Visit the executive jobs page for information about lead, management and executive roles within digital marketing and digital sales.

Median and average salaries by field

 

What digital marketing skills are employers looking for?

The skills that matter most depend heavily on your specialism. A paid advertising role requires different capabilities from a position in CRM, content or analytics. The fields below correspond directly to Finest People’s specialisations. Open a card to learn more about the related disciplines, roles and expertise.

Across these specialisations, employers primarily look for professionals who have in-depth knowledge of one field while also understanding how channels, data, creativity, technology and commerce influence one another. Strong digital marketers are therefore often T-shaped: specialised where necessary and broad enough to collaborate effectively with other disciplines.

AI and automation are not separate specialisms, but they are becoming relevant in virtually every field. The greatest value does not come from simply using a new tool, but from applying AI purposefully to improve analysis, accelerate production, enable smarter personalisation and support well-founded experiments.

Paid Advertising

Within paid advertising, you may work on performance marketing, paid search, paid social, programmatic, display, retail media, affiliate marketing, media planning or ad operations.

Employers look for platform knowledge, analytical skills and experience with targeting, budgets and optimisation. You must be able to connect data, creativity and commercial objectives.

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Brand & Communications

Brand & Communications includes brand and marketing communications, PR, brand activation, event marketing and partnership marketing.

Key skills include brand positioning, storytelling, campaign development, stakeholder management and translating a brand strategy into recognisable communications and tangible activations.

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Organic Content & Creative

Within Organic Content & Creative, you may work on content marketing, copywriting, organic social, creative design, SEO or influencer marketing.

Employers look for professionals who understand audiences, platforms, brand experience and organic visibility. Good content is not only creative; it also contributes to reach, engagement, visibility or conversion.

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Analytics & Customer Insights

Analytics & Customer Insights includes CRO, web analytics, UX and UI, customer journeys, customer experience and marketing data.

You will work on measurement plans, dashboards, experiments, user research and analyses. The most important skill is the ability to translate data and customer behaviour into concrete, prioritised improvements.

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Marketing Automation & CRM

Within Marketing Automation & CRM, you may work on email marketing, CRM, retention, loyalty and lifecycle marketing.

Employers look for experience with customer journeys, segmentation, personalisation, customer data and marketing technology. In more technical roles, knowledge of HTML, CSS, SQL, APIs and integrations is a clear advantage.

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Product & Delivery

Product & Delivery focuses on developing and delivering digital products, platforms and projects. This includes product management, project management, programme management and agile or scrum.

Key skills include setting priorities, managing roadmaps, bringing stakeholders along and organising collaboration between business, technology and operations.

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E-commerce

Within E-commerce, you may work on webshops, online merchandising, marketplaces and e-tail. Commerce, product ranges, product data, customer behaviour and operations come together here.

Employers look for professionals who can drive online revenue, conversion, product presentation, platform performance and the commercial growth of digital sales channels.

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Integrated Marketing

Integrated Marketing focuses on roles in which strategy, channels, data and execution come together. Examples include growth marketing, full-funnel marketing, omnichannel marketing and go-to-market challenges.

You must be able to connect paid advertising, content, CRM, CRO, analytics and automation, set clear priorities and translate marketing into commercial results.

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Leadership & Executive

Leadership & Executive includes senior roles such as Team Lead, Head of, Manager, Director, VP and C-level.

In addition to subject-matter expertise, these roles require strategic insight, team development, stakeholder management and commercial responsibility. You translate organisational objectives into a clear agenda for marketing, e-commerce or digital sales.

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Looking for a digital marketer?

Are you not looking for a job yourself, but seeking to strengthen your team?

We would be happy to help you find the right solution to your recruitment challenge.

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How do you find a good digital marketing job?

A good next step offers more than a higher salary or a better job title. Also consider the environment you will join, the expertise already present in the team and the responsibilities you can build.

First determine how you want to develop. Would you like greater depth in performance, SEO, CRM, content or data? Or are you looking for a broad role that allows you to combine several disciplines? Use that goal to compare vacancies based on their actual content.

Consider the following:

  • Which channels and responsibilities will you work with every day?
  • How large are the budgets and how much influence will you have over their allocation?
  • Will you work in-house, at an agency or in a consultancy environment?
  • What specialist expertise is already present within the team?
  • How much scope will you have to make independent decisions?
  • Will you have access to reliable data, effective tools and technical support?
  • Will your work be mainly operational, or will you also have strategic responsibility?
  • Can you learn from experienced specialists or a strong manager?
  • How is success measured?
  • Which responsibilities can you develop over the next one or two years?

Especially when you are relatively early in your career, good guidance can be more valuable than a higher title. A role in which you work with experienced colleagues on substantial campaigns and challenges can help you progress faster than a position where you must work everything out on your own.

Do not only ask yourself: can I do this job now? Also ask: what will I be able to do here in two years that I cannot do today?

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