Digital Media Manager | Part of Digital Transformation | €60k | Frankfurt

Digital Media Manager | Part of Digital Transformation | €60k | Frankfurt

• Do you want to be part of a digital transformation within a multinational?
• Do you have experience with developing strategic media plans?
• Do want to be involved on both the data strategy and operations-side?

The Company: world-renowned multinational in consumer-tech electronics.

For over sixty years, this company is leading the way in consumer electronics. This brand is known in every continent of the earth and chances are that most households or offices will hold a product of this brand. More than 70.000 employees worldwide strive every day to invent, design, produce, distribute and sell  products which makes your life easier and more fun.
The global pandemic of 2020 is a real nightmare for a lot of people and companies. However, some companies actually benefit from it. Our client is a company like that. With the increasing amounts of people that work from home, creating home-offices, they actually profit from this development. So for them this is the moment to head-up they digital presence in Europe. This means that they are currently at the start of a digital transition and you can be part of that.

The role: Digital Media Manager | Based in Frankfurt

Your role within the organization is to be responsible for all strategic development of media operations. In this role you will liaise with internal stakeholders as well as with external (media) agencies. Together with these stakeholders you are responsible for all digital media communications are strategically planned, executed and all contribute to the companies direction and KPI’s. You will make smooth implementation of digital media campaigns reality, on time and within budget. Ideally you have both experience with a similar role on agency-side and client-side.

Responsibilities

• Deliver digital media strategies in-tune with the companies goals within brand-awareness, performance, digital acquisition and conversion.
• Based on your skills to find out what the needs of the business departments are, you will create media plans and execute them.
• You will identify the right audience groups and develop insights how to use the right digital media channels to attract, engage and convert leads.
• You will analyze competitor strategies and use the outcome to improve the success of your own digital media strategy.
• You will lead and support the digital advertising campaigns, on multiple channels (display, social, programmatic, search advertising, etc)
• Responsible for the budget: Manage the media investments, timelines and ROI.
• Continuously follow the latest developments within digital media & advertising.

Desired experience for this role

• At least seven years of experience in managing and/or leading digital marketing and advertising campaigns on multiple channels
• Preferably worked on agency-side as well as client-side
• Deep knowledge and experience of Google Analytics, DV360, Google Adwords, Social Advertising & monitoring, etc.
• Having worked with multiple DSP’s / Digital trading platforms
• Deep understanding of the digital advertising landscape
• Strong analytical knowledge
• Strong Conversion optimalisation experience in A/B-testing and/or A/B testing tools
• Required: professional level of German and English in speaking and writing