Digital Marketing Specialist | Forefront of Innovation and Unwavering Commitment to Healthcare for APAC | Based in Singapore

  • Want to have be a part of a thrilling journey of groundbreaking advancements?​​​​​​
  • Do you enjoy discovering life-changing possibilities?
  • Looking to experience working with a diverse and regional team?

Yes? Then read on to know more!

Your new employer: Forefront of Innovation and Unwavering Commitment to Healthcare

Started in 1943, your new company’s first product was used for airplanes, and fast forward to now where they have evolved into pure medical technology. Historically, they have a portfolio of serving aerospace, medical, and industrial markets.

Your new company is a global powerhouse in cutting-edge medical technologies—a company dedicated to revolutionizing lives and shaping the future of healthcare.

With a relentless pursuit of innovation and an unwavering commitment to patients and healthcare providers, this company is at the forefront of transformative advancements.

Its diverse portfolio encompasses critical fields such as vascular access, interventional cardiology, anesthesia, emergency medicine, surgical solutions, urology, and respiratory care.

Operating in over 150 countries, this dynamic organization boasts a team of over 14,000 professionals who embody a culture of brilliance and collaboration.

From its headquarters in Wayne, PA, this company drives transformative change on a global scale, leaving an indelible mark on the industry.

Your new Job: Digital Marketing Specialist | Digital Marketing, Content & Channel Management, Analytics

You will play a key role in developing digital engagement strategies and delivering healthcare professional (HCP) digital marketing and customer engagement programs, closely working with the APAC Digital Marketing Lead.

You will be partnering with relevant business unit (BU) sales and marketing teams to develop integrated multi-channel marketing plans to drive full-funnel activation and optimize lead nurturing and conversion.

Digital Marketing & Content Strategy

  • Support APAC Digital Marketing Lead in HCP digital marketing strategy development and execution, leveraging both inbound and outbound marketing tactics to drive full-funnel activation
  • Define digital content & media strategy, oversee content planning and development, in collaboration with BU sales and marketing teams

Digital Content & Channel Management

  • Develop, adapt, manage, and optimize digital content and digital marketing assets, as well as create a content repository to enable efficient and timely access for BUs and in-country marketing
  • Manage social media / eDM content calendar and submissions across countries by working closely with BUs and in-country marketing to refresh and optimize digital content
  • Use social media / CRM / Marketing Automation solutions such as Hootsuite / Sprinklr / MailChimp / SAP Marketing Cloud to execute & manage digital marketing campaigns with support from digital agencies

Digital Campaign Execution & Platform Management

  • Lead cross-functional digital activation teams to set up, launch, manage, and optimize social media & eDM campaigns, as well as orchestrating across face-to-face and digital channels for greater personalization
  • Supervise day-to-day activity across various digital platforms to ensure achievement of customer engagement goals (e.g. improving customer experience, increasing digital engagement, growing website traffic, and increasing brand loyalty)

Digital Marketing Analytics

  • Monitor and report on appropriate digital platform/channel analytics and KPIs to track progress on full-funnel activation effectiveness, campaign attribution, and return on investment for digital media (owned, earned, paid), inbound and outbound marketing tactics
  • Analyze digital marketing campaign effectiveness, identify trends, and suggest opportunities for improvement in customer engagement, acquisition, conversion, and retention

Digital Capability Building

  • Provide guidance to commercial teams on digital marketing and omnichannel customer engagement trends and their implications on the business
  • Collaborate across commercial teams and drive results by continuously optimizing the customer experience by running test-and-learn sprints, documenting failures, and scaling successes

Sounds exciting? Read more!

What we need from you?

  • Tertiary qualification in Communications & New Media, Business, Marketing, or related discipline
  • Minimum of 3 years of work experience in the B2B or B2B2C industry.
  • Consumer Health, Pharma, Medtech industry experience is a plus; Agency or start-up experience is an asset.
  • Digital native, with a strong passion for new technology innovations and applications
  • Experienced and knowledgeable in Digital Marketing, Marketing Automation solutions (MailChimp / Hubspot / SAP Marketing Cloud), Email Marketing, Social platforms (LinkedIn, Facebook, Wechat, etc.) and Digital Campaign Management preferred
  • Hands on experience in digital content creation and campaign execution; experience in multinational campaign execution is a plus.
  • Solid understanding of digital marketing, including multi-touch attribution, impression tracking, customer journey, omnichannel/campaign analytics methodologies, and marketing analytics
  • Strong project management and consultative problem-solving skills, with the ability to influence, communicate and present well

Sounds exciting?

Take the step and let us hear from you! Apply immediately via the application button below, or send your CV and motivation to k.zarate@finestpeople.com. Or contact me via WhatsApp at +65 8407 6314.

Questions about this job?

Jamaica Oliva

Senior Recruitment Manager Sales & Marketing

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After applying for the job you'll receive an e-mail where you will be asked to fill in our intake-form. Afterwards we'll contact you as soon as possible. Want to get in touch before we do? Call +65 6018 5800.
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