Senior Marketing Manager | All In One Financing Platform in SEA | Paid and Organic Marketing | Singapore | SGD 8500 Max Monthly

💡 Are you a creative, self-driven, and resourceful marketer?
💡 Enjoy having a 360-marketing strategy?
💡 Have a drive for financial inclusion and prosperity for small businesses?

Then this role might be the one for you!

Your New Company: All-In-One SME Financing Platform in Southeast Asia

Founding in 2015, your new company is the leading all-in-one SME financing platform in Southeast Asia today. They provide small businesses with faster and effortless one-stop financial solutions. Headquartered in Singapore, we’re present in 4 markets – Indonesia, Singapore, Thailand and Vietnam.

We’re on a mission to drive financial inclusion and prosperity for small businesses by leveraging data, AI and strategic partnerships to drive growth financing to under-served SMEs. To date, we have disbursed approximately USD 3 billion in loans to small businesses across the region. In Singapore, our SME-focused, full-suite business finance offering includes loans, business accounts, corporate cards, payments and expense management. They are backed by top-tier VCs and strategic investors, with more than S$60M in capital raised.

Your new role: Senior Marketing Manager

We’re looking for a creative, self-driven, and resourceful marketer with all-rounded, hands-on experience in brand, digital marketing (paid and organic), and communications. The ideal candidate will have proven experience in running full funnel marketing and communication campaigns across multiple touch points – from organic to paid and earned channels, including external communications.

Key Responsibilities:

Brand and Communications

• Own and manage the marketing communications strategy across a broad range of marketing channels (owned, earned, paid)
• Position us as the leading SME financing platform of choice in our targeted customer segments, and partner business stakeholders to drive business outcomes through effective brand and marketing communications
• Identify and pitch for opportunities to build corporate and brand reputation: Drive earned media coverage, and secure event speaking opportunities and awards to raise our profile
• Plan, own and manage content and social media editorial calendars
• Develop compelling content to drive acquisition, engagement, and retention goals: Write concise, creative and effective copy that converts. This may include but is not limited to ad creatives, website, campaign landing pages, social media, emails, newsletters, videos, blog content, customer stories, and marketing collaterals.
• Manage creative and content production of all brand and marketing assets: Conceptualise, copy write and create communications design for digital and print mediums (e.g. ad creatives, social media graphics, sales enablement materials, etc.), in accordance with brand guidelines and standards
• Manage external resources whenever required, such as agencies and freelance designers to develop creative assets
• Partner with HR on employer brand marketing initiatives to build our employer brand and deepen our culture
• Monitor competitive landscape, macroeconomic and customer trends in order to inform strategy
• Stay updated on industry trends in visual design, motion graphics and photography, generative AI for design, and proactively explore ways to elevate the brand
• Manage proper housekeeping of all design files, media and brand assets

Digital Marketing

• Plan, own and drive (hands-on) end-to-end omni-channel digital campaigns: paid channels, email marketing, website landing pages and lead nurturing campaigns
• Agency management: Paid media planning, campaign objectives and targets, leverage audience segments, optimise cost per lead, conversions, ROAS and other key performance metrics, SEO, and campaign performance reporting
• Corporate website management: Build and optimise engaging digital experiences leveraging the latest martech solutions, manage website updates and the development of new landing pages
• End-to-end martech automation and campaign operations: Set up, list import, data formatting, A/B testing, launch, continuous optimisation, management, and campaign performance reporting
• Evaluate new vendors and martech solutions to drive growth and efficiency. Manage marketing automation project planning and implementation.
• Monitor and track campaign performance and results to aid effective decision-making for future campaigns
• Monitor, track and optimise allocated marketing budgets to achieve business targets
• Monitor competitive environment and customer trends to derive effective digital marketing strategies

What Do We Need From You?

• Minimum 5-8 years of integrated marketing and communications experience, with Bachelor Degree in Marketing, Mass Communications, or related field
• Excellent written and verbal communication skills in English; proficiency in Mandarin is an advantage
• Proven experience in running successful paid and organic digital marketing campaigns, with hands-on experience across key ad platforms (Meta, Google, LinkedIn), and Google Analytics (GA4)
• Experience with strategic communications and PR
• Basic proficiency in Adobe Photoshop and/or Adobe Illustrator, and strong Microsoft PowerPoint presentation skills are mandatory. Good to have: Adobe After Effects and Adobe Premiere Pro.
• A strong sense of design aesthetics, coupled with strong analytical skills and data-driven thinking
• Hands-on experience with digital tools such as WordPress, Elementor, website landing page design, email marketing platforms, and Zapier
• Experience in B2B, FinTech, financial services, tech start-ups and/or fast-growth organisations is preferred

What you need to succeed in this role:

• You must be a strong individual contributor who is resourceful, hands-on, and personally motivated to deliver quality and excellent work under minimal direction
• You must be a collaborative team player with strong interpersonal and communication skills
• You must be a curious, creative storyteller with an excellent command of English and a strong sense of design aesthetics and effective communication design
• You must possess strong work ethics, including having a sense of ownership and integrity
• Rigorous attention to details, with excellent planning, organisational and time management skills to thrive in a fast-paced environment
• A fearless and agile mindset, coupled with strong problem-solving skills, a bias for action, and a growth mindset. You must be eager to learn, open to feedback, resilient, and have the tenacity to get things done!

What you can expect:

• A competitive remuneration package
• Company health insurance
• An entrepreneurial company culture that emphasises empowerment at all levels – we set you up for success and we trust and empower you to get things done – act like you’re the owner and you have a stake in the company’s success
• A workplace that celebrates diversity of views and values self-driven improvement
• Growth opportunities based on high performance

Does this sound like your new job?

Then apply now by using the apply button or sending your resume with your portfolio to k.zarate@finestpeople.com