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Elevate Customer Engagement and Experience: Head of CRM | Southeast Asia | Up to $144k Annually
- Have you led successful CRM and lifecycle marketing strategies in a competitive landscape?
- Are you experienced in crafting multi-channel campaigns to boost customer loyalty and drive revenue?
- Do you excel in creating personalized customer experiences that fuel growth?
- Are you a dynamic leader who fosters innovation and continuous improvement?
Yes? Keep reading—this opportunity might be the perfect fit for you!
About Your Future Employer: A Leader in Data-Driven Marketing Solutions
A leading AI-powered company is redefining how brands connect with discerning parents across Southeast Asia. Known for its precision and speed in reaching targeted audiences, this company partners with brands to influence consumer behavior and increase market share.
By leveraging advanced data insights and an expansive network, they empower brands to achieve a range of objectives—from enhancing purchase decisions to building brand authority—ultimately helping families in the region lead smarter, more fulfilling lives.
Your New Challenge: Head of CRM and Lifecycle Marketing | Drive Engagement and Growth
Take the lead in advancing customer engagement and loyalty, driving revenue growth, and expanding market reach across Southeast Asia.
- Develop and execute strategies to increase customer engagement and retention through various channels, including email, messaging apps, and app notifications.
- Enhance and optimize automated workflows to support customer journeys at different lifecycle stages.
- Implement segmentation strategies for more personalized and effective marketing campaigns.
- Drive revenue growth through innovative upsell and cross-sell strategies.
- Conduct A/B testing to refine campaign messaging and maximize conversion rates.
- Analyze and report on campaign performance, leveraging insights to improve CRM tactics continuously.
- Collaborate with cross-functional teams to align CRM initiatives with broader company goals.
- Lead and mentor a team of CRM specialists, fostering a culture of innovation and learning.
- Ensure compliance with all data protection regulations across operational markets.
What we need from you:
- 8+ years of experience in CRM or Lifecycle Marketing, with a proven track record in customer engagement and retention.
- Strong leadership abilities with experience managing high-performing teams.
- Deep knowledge of CRM and Customer Data Platform (CDP) technologies, especially in Southeast Asian markets.
- Hands-on and strategic approach to both planning and execution.
- Excellent communication skills and a strategic, detail-oriented mindset.
- Expertise in data-driven marketing and the ability to convert insights into actionable strategies.
Ready to Lead and Innovate? Step forward and see what we can achieve together!
Apply now via the application button or send your detailed CV directly to j.oliva@finestpeople.com
Questions about this job?
Jamaica Oliva
Senior Recruitment Manager Sales & Marketing
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