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Media Buy Lead | Media Agency - SEM - Performance Marketing - People Management | Singapore-based
- Do you have a passion for expanding your own presence and building a team in Paid Media?
- Do you excel in fast-paced environments and find joy in upskilling and training junior team members?
- Are you enthusiastic about facing challenges and developing strategic solutions?
Yes? Then read on!
Your new Job: Media Buying Lead
As the Lead of the Media Buying and SEM team, your exceptional skills and excellent leadership will play a crucial role in advancing our clients’ digital advertising efforts to unprecedented levels.
This, in turn, will contribute significantly to the overall growth and reputation of the agency.
What will you do?
As a Media Buying Lead, you will:
- Lead the team responsible for Media Buying and SEM, guiding them in strategically planning, executing, and optimizing digital advertising campaigns for various clients.
- Develop and implement comprehensive strategies for media buying aligned with clients’ goals to achieve measurable results in ROI, conversions, and brand awareness.
- Supervise the creation of compelling ad creatives, ad copies, and landing pages tailored to resonate with target audiences and adhere to industry best practices.
- Regularly monitor and analyze performance data of campaigns, utilizing key metrics and insights for informed decision-making and optimization.
- Collaborate with different departments, such as Creative, Analytics, and Client Services, to ensure unified and integrated marketing strategies across digital channels.
- Stay informed about industry trends, emerging platforms, and technological advancements to suggest innovative approaches, maintaining a competitive edge.
- Provide clients with regular performance reports highlighting key performance indicators and the value derived from advertising efforts.
- Manage client relationships through regular meetings to understand evolving needs, address concerns, and present growth opportunities.
- Conduct training sessions and workshops to enhance the skills and knowledge of media buyers, fostering a culture of continuous improvement and excellence.
- Establish clear goals and performance expectations for team members, conduct regular performance reviews, and provide feedback and mentorship to support professional development.
- Collaborate with business development teams to assist in acquiring new clients, offering expertise during pitches and proposals.
- Ensure compliance with advertising policies, industry regulations, and ethical standards in all campaigns.
What we need from you?
✓ Proven track record of over 5 years in efficiently managing and optimizing digital advertising campaigns across diverse platforms, including Google Ads, Facebook Ads, LinkedIn advertising, Instagram, TikTok, Xiaohongshu, and other relevant digital channels.
✓ Previous leadership roles held in a digital marketing agency, with a focus on media buying and SEM.
✓ Demonstrated success in handling multiple clients and delivering profitable outcomes for their digital advertising accounts.
✓ Thorough understanding of current digital marketing trends, technologies, and industry best practices.
✓ Proficient in data analysis, with the ability to extract actionable insights to improve campaign performance.
✓ Outstanding communication skills and the ability to collaborate effectively with cross-functional teams.
✓ Experience in training and overseeing media buyers to foster innovation and skill development within the team.
✓ In-depth expertise in audience targeting, ad formats, and bidding strategies on various digital advertising platforms.
✓ Adaptability in staying informed about the latest platform changes, algorithm updates, and industry shifts, and adjusting strategies accordingly.
Seems like an exciting new role for the new year?
Take the step and let us hear from you! Apply immediately via the application button below, or send your CV and motivation to p.marquez@finestpeople.com.
Questions about this job?
Jamaica Oliva
Senior Recruitment Manager Sales & Marketing
Apply for this job
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Excited about one of the jobs we've discussed? And does your profile match our clients criteria? Then we’ll introduce you to set up an interview!
If there's mutual interest, we'll schedule an interview for you. In this first interview you'll discuss the role, talk about your professional background, and both check if there's a click.
You've been invited to a second interview! It's common that the client asks you to make a case study (on beforehand or during this interview) to show that you're competent enough to meet the standards of the role.
Does it feel like this role is made for you? No doubt? Pleased with the conditions? Client happy?! Then we can congratulate you on your new job!