Performance Marketing Manager, Team Lead | Technical and Strategic, Singapore Agency | Salary up to SGD 84k per annum

  • Ready to become a manager and lead your own team within Performance Marketing?
  • Is work culture important to you? And driving that matters to you?
  • Do you thrive in a fast-paced environment and enjoy challenges with a team that cares for doing thoughtful and thorough work?

Yes? Then read further as this might be the next exciting role for you

Your new employer: Crafting a Masterpiece, in each communication line
In delivering the most creative and pragmatic end-to-end marketing and communication solutions for their clients, this agency traces its roots to decades of experience within multinational and multicultural companies. Proudly standing as a Singapore-born communications agency, it has honed its communication skills over the past 10 years across various mediums. Leveraging the creation of seamless experiences that deliver actual results, the agency maximizes each business and their brand potential.
Your new Job: Performance Marketing Manager
As a Performance Marketing Manager,

  • Lead, mentor, and provide guidance to junior members of the performance team.
  • Lead strategic discussions with clients on campaign performance, providing actionable insights and guidance.
  • Manage budget allocation across campaigns to achieve optimal ROI.
  • Define KPIs for digital marketing campaigns, and other channels that suit the campaign
  • Stay updated on industry trends, digital marketing best practices, and emerging technologies.
  • Create and deliver regular performance reports to clients, highlighting metrics such as app downloads, cost per download, cost per click, return on ad spend, and brand lift.
  • Collaborate with creative teams to align messaging and visuals with performance goals.
  • Utilize data analytics tools to optimize campaign and app performance.
  • Monitor, track, and analyze campaign performance across platforms like Google Ads, programmatic platforms, and social media.
  • Implement attribution tracking using platforms such as Adjust or Appsflyer to measure and enhance campaign effectiveness.
  • Optimize campaigns across various digital channels, tailored to different campaign types.
  • Conduct A/B testing and experiments to refine campaign strategies, ad creatives, and landing pages.

What we need from you?

  • You bring over 5 years of proven experience in digital marketing, specializing in performance optimization.
  • Have had 1-2 years of team management experienc
  • Proficient in data analytics, with hands-on experience using tools such as Google Analytics, Google Ads, DV360, Appsflyer, Adjust, and programmatic platforms like StackAdapt, The TradeDesk, and Xandr.
  • Familiarity with various social media platforms, including Meta, TikTok, LinkedIn, Google UAC, Apple Search Ads, and programmatic dOOH, is highly desirable.
  • Strong grasp of SEO, SEM, PPC, and other digital marketing channels.
  • Exhibits excellent analytical skills, translating data into actionable insights.
  • A strategic thinker, capable of developing and implementing effective performance strategies.
  • Skilled in managing multiple campaigns across different platforms and campaign types.
  • Exceptional communication and presentation skills, catering to both technical and non-technical stakeholders.

Keen to explore more?

Take the step and let us hear from you!

Apply via the application button, or directly send your CV to j.oliva@finestpeople.com.

 

Questions about this job?

Jamaica Oliva

Senior Recruitment Manager Sales & Marketing

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Here's how Finest People works:

After applying for the job you'll receive an e-mail where you will be asked to fill in our intake-form. Afterwards we'll contact you as soon as possible. Want to get in touch before we do? Call +65 6018 5800.
A recruiter with deeper knowledge of your go-to market will get in touch with you. During a scheduled call, you'll get to know each other, discuss your professional background, determine your USP's and review more roles that could be interesting for you.
Excited about one of the jobs we've discussed? And does your profile match our clients criteria? Then we’ll introduce you to set up an interview!
If there's mutual interest, we'll schedule an interview for you. In this first interview you'll discuss the role, talk about your professional background, and both check if there's a click.
You've been invited to a second interview! It's common that the client asks you to make a case study (on beforehand or during this interview) to show that you're competent enough to meet the standards of the role.
Does it feel like this role is made for you? No doubt? Pleased with the conditions? Client happy?! Then we can congratulate you on your new job!
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