Strategy Lead (APAC) | Strategy, Client Partner, Media-first, B2B, APAC | Singapore-based |Up to SGD 13K monthly
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Your new job: Strategy Lead | Strategy, Client Partner, Media-first, B2B, APAC
As a Strategy Lead, your role surfaces consumer and B2B insights – including those relating to overall trends, audience identification and segmentation, and media consumption – and forms integrated media strategy for a dedicated ambitious digital-first client for its APAC region.
You are a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to play an active “hands-on” role in the deployment of strategic (corporate, annual, and campaign level) plans.
You are a point of contact for all client business units, aligning strategy with global clients and teams.
What will you do?
As a Strategy Lead | Strategy, Client Partner, Media-first, B2B, APAC, you will:
- Expert command of Media Research resources, capabilities, and limitations
- Lead thinking to inspire innovative solutions, creativity and a proactive approach across brands and categories
- Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process
- Develop digital paid media audience strategy, touch points, content consumption behaviour to inform media and creative teams on overall media approach for markets across APAC/Global
- Ensure delivery of sound strategic plan recommendations based on clear logic and insights
- Exemplifies collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners)
- Contribute and drive development of product working with operations, planning, analytics and other teams
- Digital mindset/fluency and an insatiable curiosity with flexibility and agility to manage complex processes
- Leverage data and research to identify marketing opportunities and paid media budget prioritization across markets and platforms for B2B and B2C segments.
- Establish measurement framework that better reflects business results and boost media planning and creative accordingly.
- Leverage client end to end first party data to build and inform media strategies.
- Maintains an in-depth knowledge of client businesses with a focus on upstream initiatives
- Authoritative, leadership presence
What we need from you?
As the new Strategy Lead | Strategy, Client Partner, Media-first, B2B, APAC, you will:
- Bachelor's Degree, concentration in Advertising, Marketing, Business Administration, or Communications preferred; MBA is an added bonus
- 8+ years of Traditional and Digital Media Planning, Buying, and Management and/or media strategy experience with progressive levels of responsibility
- Demonstrated business acumen and a track record of success in the media services profession
- Strategic thinker, seeing the bigger picture, with ability to analyse everything and think critically when solving problems to come up with unconventional solutions
- Previous leadership and team management experience
- Ability to build great relationships with clients, vendors, and reps
- History of negotiating to get the job done right and track record of success in Media
Is this going to be your next job?
Take the step and let us hear from you! Apply immediately via the application button below, send your CV and motivation to email@example.com. Or contact me via WhatsApp at +65 8510 6942.