Strategy Lead (APAC) | Strategy, Client Partner, Media-first, B2B, APAC | Singapore-based |Up to SGD 13K monthly
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Your new job: Strategy Lead | Strategy, Client Partner, Media-first, B2B, APAC
As a Strategy Lead, your role surfaces consumer and B2B insights – including those relating to overall trends, audience identification and segmentation, and media consumption – and forms integrated media strategy for a dedicated ambitious digital-first client for its APAC region.
You are a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to play an active “hands-on” role in the deployment of strategic (corporate, annual, and campaign level) plans.
You are a point of contact for all client business units, aligning strategy with global clients and teams.
What will you do?
As a Strategy Lead | Strategy, Client Partner, Media-first, B2B, APAC, you will:
- Expert command of Media Research resources, capabilities, and limitations
- Lead thinking to inspire innovative solutions, creativity and a proactive approach across brands and categories
- Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process
- Develop digital paid media audience strategy, touch points, content consumption behaviour to inform media and creative teams on overall media approach for markets across APAC/Global
- Ensure delivery of sound strategic plan recommendations based on clear logic and insights
- Exemplifies collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners)
- Contribute and drive development of product working with operations, planning, analytics and other teams
- Digital mindset/fluency and an insatiable curiosity with flexibility and agility to manage complex processes
- Leverage data and research to identify marketing opportunities and paid media budget prioritization across markets and platforms for B2B and B2C segments.
- Establish measurement framework that better reflects business results and boost media planning and creative accordingly.
- Leverage client end to end first party data to build and inform media strategies.
- Maintains an in-depth knowledge of client businesses with a focus on upstream initiatives
- Authoritative, leadership presence
What we need from you?
As the new Strategy Lead | Strategy, Client Partner, Media-first, B2B, APAC, you will:
- Bachelor’s Degree, concentration in Advertising, Marketing, Business Administration, or Communications preferred; MBA is an added bonus
- 8+ years of Traditional and Digital Media Planning, Buying, and Management and/or media strategy experience with progressive levels of responsibility
- Demonstrated business acumen and a track record of success in the media services profession
- Strategic thinker, seeing the bigger picture, with ability to analyse everything and think critically when solving problems to come up with unconventional solutions
- Previous leadership and team management experience
- Ability to build great relationships with clients, vendors, and reps
- History of negotiating to get the job done right and track record of success in Media
Questions about this job?
Umut Yasar
Founder